Real-Time Data Analytics for Field Sales Performance

Published On May 20, 2025 | 5 Min Read

Modern field sales teams need to use agile operational methods which combine precise real-time data for success in today’s competitive market. The business speed requires better sales practices than end-of-day summaries and manual spreadsheets. Real-Time Data Analytics for Field Sales functions as a transformative capability which enables organizations to create better data-based sales decisions at high speeds. Field Sales Software and Real-Time Data Analytics for Field Sales help modern sales organizations achieve performance optimization and resource optimization while improving customer interaction quality.

This article demonstrates how field sales analytics which operates with real-time data can transform sales operations by increasing efficiency and delivering better customer experiences and better sales performance analytics.

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What Is Real-Time Data Analytics for Field Sales?

Real-Time Data Analytics for Field Sales uses immediate data collection and integration of vital sales data from field agents alongside customer interactions and location-based information and inventory system outputs. Mobile CRM analytics and sales data visualization tools give field representatives and managers immediate access to performance metrics and order flows and customer activity.

Traditional reporting methods do not match the capabilities of real-time analytics which delivers mobile sales data insights that help businesses make adjustments based on field realities.

Core Elements of a Real-Time Field Sales Analytics System

Sales Activity Monitoring
The field sales data tracking system provides real-time information about visits as well as calls and check-ins and deal statuses.
Territory Mapping & Route Optimization
The use of geo-analytics enables better coverage with reduced travel inefficiencies while maintaining field sales KPI tracking capabilities.
Customer Intelligence on the Move
Sales productivity benefits from accessing customer information regarding their preferences and purchase records and feedback through field sales analytics solutions.
Live Inventory and Pricing Data
Field representatives gain instant access to stock availability information and flexible pricing alternatives through this system.
Sales Forecasting with Real-Time Data
Real-time performance inputs along with demand signals trigger predictive models to automatically update sales forecasting data.

Benefits of Real-Time Data Analytics for Field Sales

1. Smarter, Data-Driven Sales Decisions

End-of-day reports are no longer necessary for managers to receive information. Real-time sales data enables managers to correct course paths while helping field reps and modifying targets according to current market conditions.

2. Enhanced Sales Productivity

Data analytics in sales operations provides reps with tools that help them achieve more successful deals with decreased work requirements. Sales representatives can perform transactions faster and reduce errors because they have instant access to client information and inventory status along with order history. You can learn more about using mobile tools to enhance team productivity by reading our Enhancing Sales Team Productivity with Mobile Tools blog.

3. Better Customer Engagement

By accessing real-time customer data representatives can create customized pitches that lead to improved customer relationships and higher conversion rates.

4. Optimized Resource Allocation

The ability to adjust route plans and meeting schedules in real time enhances daily work productivity and reduces travel expenses.

5. Real-Time Sales Forecasting

Organizations can better anticipate seasonal market changes and product stockouts and emerging customer behaviors through sales forecasting systems that utilize real-time data.

Use Cases Across Industries

Retail & FMCG

Sales analytics dashboards help organizations track product movements between regions and monitor restocking needs along with promotional campaign performance metrics.

Pharmaceutical Sales

Medical representatives employ mobile CRM analytics systems to access doctor profile information and view visit records and prescription activity data prior to their meetings.

Industrial Equipment Sales

The analysis of historical buying patterns helps representatives choose suitable product configurations through mobile sales data analysis.

Distribution & Logistics

The ability to track real-time delivery performance enables field-based resolution of inventory and customer service problems. Field Service Management Software. enables real-time tracking of delivery performance and field-based solutions for inventory and customer service issues.

Sales Data Integration: Connecting All the Dots

Sales data integration plays a fundamental role for real-time analytics to function effectively. The combination of CRM, ERP, inventory management, GPS and communication systems delivers smooth information flow.

Sales reporting automation tools including Power BI, Looker and Tableau merge various data sources to generate useful dashboards which benefit both representatives and their sales managers. You can further enhance your insights by learning about the process of Automating Sales Reporting Processes which reduces reporting delays and improves accuracy.

Learn how Automating Sales Reporting Processes can eliminate reporting delays and enhance accuracy.

KPIs That Real-Time Analytics Helps Track

With real-time access to field sales KPIs, businesses can evaluate:

Daily customer visits per rep
Lead conversion time
Territory-wise sales volume
Time spent per meeting
Fulfilled vs. unfulfilled orders
Real-time GPS-based rep tracking
Repeat order frequency
On-time visit percentages

Tracking these KPIs leads to performance transparency, rep accountability, and more data-driven sales decisions.

Deep Dive: How Real-Time Analytics Impacts Sales Strategy

Real-Time Data Analytics for Field Sales delivers strategic direction beyond basic tracking and reporting capabilities. Sales leaders use continuous data streams for prediction and planning while simultaneously making pivot decisions.

Let’s explore how real-time analytics transforms key strategic pillars:

1. Territory Optimization with Data Intelligence

Managers can evaluate micro-territory performance through the analysis of real-time sales data. Organizations can achieve better results by visualizing geographic patterns combined with sales potential and rep effectiveness which enables them to:

Reassign underperforming zones
Prioritize high-density or high-potential areas
Balance workload among sales reps
Launch micro-targeted campaigns

The method guarantees maximum reach while distributing opportunities evenly which leads to improved employee satisfaction and increased sales performance.

2. Campaign Effectiveness and Dynamic Adjustments

The traditional approach to marketing and sales campaign planning occurs during quarterly or monthly periods. Real-time analytics enables teams to observe:

Promotional product uptake by region
Rep engagement rates
Campaign impact on order values or volume

Managers can adjust messaging or offer different options and redirect their focus when a campaign fails in a specific region.

Data-driven adaptability allows organizations to achieve better ROI performance while preventing resource waste.

Data Sources That Fuel Real-Time Field Sales Analytics

Multiple sources need to be connected for field sales analytics to function properly:

CRM platforms – Customer profiles, communication history, deal pipelines
Mobile sales apps – Visit logs, order placements, field inputs
Geo-location systems – Route tracking, territory movement
Inventory management systems – Live stock levels, backorders, replenishment cycles
ERP systems – Invoicing, billing, and revenue booking
Customer feedback systems – Reviews, support tickets, satisfaction scores

The integration of various data streams produces one unified source of truth which enables efficient sales data integration along with superior decision making.

Case Study: Improving Sales with Data Analytics – Beverage Industry

The national beverage brand launched a mobile field sales application that linked CRM and GPS modules to inventory management systems. The implementation of real-time data analytics for field sales introduced significant changes to operations:

Before:Field representatives maintained paper catalogs while needing warehouse staff to confirm inventory status before writing down orders at the end of their shifts.
After: The system provided real-time inventory views to reps who could create digital invoices on location and receive route optimization recommendations while moving.

Results:

25% increase in daily orders processed
40% reduction in order entry errors
18% higher repeat orders due to personalized offers

The company employs mobile CRM analytics for weekly campaign adjustments based on regional conversion rates comparison.

From Insights to Actions: Turning Analytics into Sales Growth

Having real-time data is only the start. The real value lies in using insights to drive actions. Here’s how:

Insight	Actionable Response
High-performing SKUs in a region	Increase push through promotions, bonuses
Low rep activity in certain territories	Re-assign reps or rework travel plans
Delayed order processing	Investigate process bottlenecks, automate approvals
Low conversion from visits	Provide coaching or change lead prioritization tactics
Inventory shortfalls	Adjust forecasts, alert procurement teams

The implementation of data-driven sales decisions helps teams recognize and resolve performance problems before they become historic issues.

Compliance, Security, and Audit Readiness

The pharmaceutical, finance, and healthcare sectors face increased regulatory requirements that demand audit readiness as an essential component. Real-time analytics platforms offer:

Time-stamped logs of every rep activity
Geo-fenced check-ins to confirm location compliance
Data encryption and access controls to protect sensitive customer information
Automated reports for regulatory documentation

Sales reporting automation turns compliance into an operational byproduct that reduces its burden on business operations. Real-time data proves essential for Improving First-Time Fix Rates because it supports accuracy in field operations and service resolution for particular industries.

Key Metrics for Field Sales Leadership

Sales managers and regional heads should access these KPIs through real-time dashboards for regular monitoring:

Visit-to-order ratio: Measures conversion effectiveness
Average order value (AOV): Indicates upsell and cross-sell success
Daily coverage per rep: Evaluates rep productivity
New customer acquisition rate: Tracks territory expansion
Revenue vs. target: Enables mid-cycle adjustments

Sales leaders gain the ability to conduct weekly performance evaluations instead of running delayed postmortems by linking real-time inputs to relevant metrics.

Overcoming Common Challenges

1. Data Overload

Solution: Use filters, smart alerts, and role-specific dashboards to avoid overwhelming users.

2. Connectivity Issues

Solution: Adopt mobile platforms with offline functionality and automatic sync.

3. Rep Resistance

Solution: Introduce gamification, show real-time performance boosts, and train users to interpret sales performance analytics.

4. Siloed Systems

Solution: Focus on sales data integration to eliminate isolated datasets and improve insight generation.

Best Practices for Implementation

1. Set Performance Goals

All analytics objectives need to support fundamental business targets which focus on increasing sales efficiency or reducing customer departure rates or boosting conversion rates.

2. Integrate Systems Holistically

The integration of CRM and ERP systems and field tracking tools produces unified insights.

3. Use Visual Tools

Visual sales data tools including heatmaps and dashboards and KPI trackers should be implemented for real-time data monitoring.

4. Ensure Mobile-First Design

Your field team operates on the move—ensure tools are lightweight, responsive, and usable offline.

4. Review & Optimize Constantly

The field sales analytics needs continuous improvement through assessments of rep feedback and usage statistics as well as technological development trends.

Conclusion

The ability to make decisions on the go, adapt quickly to market changes, and optimize every sales interaction is what defines successful sales organizations today. With Real-Time Data Analytics for Field Sales, businesses can unlock deeper insights, improve customer experiences, and fuel high-performance teams.

From sales forecasting with real-time data to mobile-first tools and predictive insights, the power of real-time analytics is reshaping how field sales teams operate and succeed.

Ready to take your field sales strategy to the next level? Explore our powerful Field Sales Software to get the real-time insights, mobile tools, and automated analytics your team needs to outperform the competition.

Ready to Transform Your Field Sales Strategy?

At DreamzCMMS, we empower businesses with cutting-edge tools to optimize field operations, boost productivity, and make data-driven decisions.
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Want to see it in action? Schedule your Free Demo today and explore how real-time analytics can elevate your field sales performance.

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Any access to or use of any Licensed Software (as defined below) by, for or on behalf of Client constitutes Client’s agreement to this agreement (the “Terms of Service”).

Section 1 – Introduction and the DreamzCMMS Platform

1.1 DreamzCMMS and its Business – DreamzCMMS is an information technology company that licenses and provides a solution known as the DreamzCMMS Solution (the “Solution”) that is designed to help clients maintain and manage equipment, vehicles, devices, and other assets and to comply with related best practices. This Solution includes Licensed Software, Know-How, Documentation, and Services.

1.2 Client. Client desires to use the Solution in its business operations.

1.3 Licensed Software. The term “Licensed Software” means the computer programs, tools, and content made available by DreamzCMMS to Client for Client’s access and use through the SaaS License of Section 2.1 below.

1.4 Services. The term “Services” means:

(a) the services of DreamzCMMS to Client in making the Licensed Software available to Client for Client’s remote access to and use of the Licensed Software as licensed and described in this Agreement, and

(b) the Data Storage Services of Section 3.2, and

(c) the support and maintenance services of Section 5. The term “Services” will also mean and include any additional services (e.g., consulting, implementation, planning, and training services) provided by DreamzCMMS to Client under any SOW (see Section 1.5). Those additional Services will be identified in an SOW – see also Section 3.3.

Any other services that are ancillary or related to any of the foregoing Services or the DreamzCMMS Solution and that are performed by DreamzCMMS for Client will also be considered “Services” under this Agreement unless a separate written agreement governing the other services is signed by both Parties.

1.5 Statements of Work – SOWs. If Client desires additional Services and if DreamzCMMS agrees to provide them, they will be set forth in a Statement of Work (“SOW”). Each SOW is part of and will be governed by this Agreement. DreamzCMMS has no obligation to provide any Services not described in an SOW or elsewhere in this Agreement. Each SOW must be signed by a representative of each Party and will set forth the additional fees to be paid by Client.

1.6 DreamzCMMS Know-How and Methodology. “Know-How” means any know-how, expertise, experiences, ideas, knowledge, advice, recommendations, methodologies, processes, practices, standards, plans, data and information provided or disclosed by DreamzCMMS to Client in connection with this Agreement or any SOW, Exhibit, Services, Licensed Software, or Documentation. The Know-How proprietary to DreamzCMMS (or its licensor(s)) is referred to herein as “Methodology” and will be licensed to Client as “Methodology” under the License of this Agreement.

1.7 Documentation. If and to the extent that any documentation, instructions or other works of authorship are delivered or made available by DreamzCMMS to Client for or in connection with this Solution, then such documentation, instructions and other works of authorship are referred to herein as “Documentation” (but this definition of “Documentation” does not include any Licensed Software).

1.8 Authorized Users. “Authorized Users” are employees of Client who are authorized by Client to access and use the Licensed Software. “Authorized Users” will also include Consultants, if any, who meet the requirements under Section 7.4 below. Authorized Users must respect this Agreement and must sign up or register with DreamzCMMS in accordance with its process and guidelines. Client will be responsible for any conduct or misconduct of an Authorized User relating to this Agreement or any of its subject matter.

1.9 Authorized Reseller. An “Authorized Reseller” is a distributor or reseller authorized by DreamzCMMS to sell licenses to clients to use the Licensed Software as a SaaS solution. If Client purchases the SaaS License from an authorized distributor or reseller, then any reference in this Agreement to Authorized Reseller means that distributor or reseller.

1.10 Subscription Fee. The “Subscription Fee” means the subscription or license fee payable by Client for the SaaS License. Client will pay to DreamzCMMS its then-current Subscription Fee on an annual basis. However, if Client purchases the SaaS License through an Authorized Reseller of DreamzCMMS, then Client will pay the Subscription Fee agreed to by Client and the Authorized Reseller.

Section 2 – License

2.1 SaaS License – for Licensed Software. Subject to the terms and conditions of this Agreement and Client’s compliance therewith, DreamzCMMS grants to Client a non-exclusive, non-transferrable, limited-term license for Client through its Authorized Users to access and use the Licensed Software, but only for Client’s internal use for its business (the “SaaS License” or simply the “License”) and not for the development or design of any other software, product or solution. The Licensed Software will run on DreamzCMMS Servers (defined below). The Authorized Users will access and use the Licensed Software from Client’s Computers (defined below) via the Internet through compatible web browsing software on Client’s Computers. Clients may access and use the Licensed Software only in the ordinary course of Client’s business operations and only by and through Authorized Users (as defined below).

2.2 Methodology and Documentation. The SaaS License further includes a non-exclusive, non-transferable limited term license for Client to use the Methodology and Documentation, but only for Client’s internal use and not for the development, improvement or design of any other software, product, service or solution.

2.3 License Restrictions. Client must not use, and is not licensed to use, any Licensed Software, Documentation, Methodology or Services for any other purpose or in any manner or application that is in violation of any law, regulation, ordinance, or government authority, or in violation or breach of any obligation Client may have to a third party, or for any unethical purpose. Rights not expressly granted to Clients are reserved by DreamzCMMS.

2.4 DreamzCMMS Servers. DreamzCMMS Servers means the server(s) and any other computer(s), storage media, hardware and system(s) selected or designated by DreamzCMMS for the storage and execution of the Licensed Software for the purpose of allowing Client (through its Authorized Users) access to and use of such Licensed Software via the Internet under the SaaS License. DreamzCMMS Servers are not dedicated exclusively to the Licensed Software or Client. DreamzCMMS Servers may be located at DreamzCMMS and/or its contractor’s site(s).

2.5 Client’s Computers. “Client’s Computers” means computers functioning as Internet clients or workstations that are in the possession and control of Client and used by Client’s Authorized Users to access and use Licensed Software via the Internet as described in this Agreement and any applicable Documentation.

2.6 Responsibilities of DreamzCMMS. DreamzCMMS is responsible for the procurement and maintenance and server-side Internet access of the DreamzCMMS Servers and the Licensed Software. DreamzCMMS is also responsible for any operating system and other third party software needed to run the Licensed Software on the DreamzCMMS Servers. DreamzCMMS or its contractor, not Client, owns and holds the licenses to such third party software. DreamzCMMS (directly or through its contractor) will contract with the applicable third party software licensors for software maintenance and updates and new versions as DreamzCMMS deems appropriate. DreamzCMMS will determine which updates and new versions of the third party software will be installed on the DreamzCMMS Servers and when they are installed.

2.7 Responsibilities of Client. Client, at its expense, is responsible for procuring, installing, implementing, and maintaining Client’s Computers (including system software), compatible web browsing software, Internet access, data feeds, telecommunications, networks, peripherals and any other items and services needed by Client’s Computers and Authorized Users to access (via the Internet) the Licensed Software running on DreamzCMMS Servers and Client Data resident on the DreamzCMMS Servers. Clients may consult with DreamzCMMS concerning these requirements and on any upgrades or changes needed to remain compatible with the Licensed Software.

2.8 Licensed Software Updates and New Versions. The SaaS License and Licensed Software include any Licensed Software Updates (see Section 5.2) that DreamzCMMS installs on the DreamzCMMS Servers for inclusion in the SaaS License. All such Licensed Software Updates will become part of the Licensed Software. Client’s rights and License will only apply to the then-most-current version of the Licensed Software installed on, and available to Client’s Authorized Users from, the DreamzCMMS Servers, but will not include any functionality or features of Licensed Software not included in the subscription or payment plan paid for by Client. Prior or out-dated versions of the Licensed Software may be discontinued by DreamzCMMS. DreamzCMMS has no obligation to include in the SaaS License or Licensed Software or make available for access and use by Client, any future functionality, modules or products that DreamzCMMS elects to separately license or provide to its customers. DreamzCMMS may condition the inclusion and availability of such future functionality, modules or products on the payment of additional fees and/or on other conditions and terms. If Client agrees to pay such additional fees and agrees to such other conditions and terms, if any, then that future functionality, module or product will be included in the SaaS License and will be Licensed Software under and subject to this Agreement.

2.9 No Rights to Code. Client and Authorized Users are not entitled to receive any copy of any of the Licensed Software in any form (source code, object code, executable code, or other form). The SaaS License is strictly limited to remote access via the Internet as described in this Agreement. In the event that Client or any Authorized User does receive any of the Licensed Software, Client and Authorized Users will not decompile, disassemble or reverse engineer any of the Licensed Software, or distribute or publish any copy of any of it, or modify it or create any derivative work based on it, or in any way facilitate any of the foregoing. Nothing in this Section 2.9 prohibits Client’s Authorized Users from receiving or displaying on Client’s Computers any screen displays, content or output “served up” by the licensed use of the Licensed Software under the SaaS License.

2.10 Documentation. Documentation may be copied and used internally by Client, but only to facilitate the licensed use of the Licensed Software and Methodology. Client will treat all Documentation as confidential information and copyrighted works of DreamzCMMS. Client will not disclose or transfer Documentation to any person other than to Client’s employees and Consultants (as defined in Section 7.4) on a confidential and “need-to-know” basis. Those employees and Consultants must be under confidentiality and restricted use obligations at least as protective of DreamzCMMS and the DreamzCMMS Solution as are the confidentiality and restricted use provisions of this Agreement.

Section 3 – Services

3.1 Services. DreamzCMMS will provide the Services described in this Agreement, including any applicable SOW.

3.2 Data Storage Services. As part of the Services, Client Data will be stored on DreamzCMMS Servers and available to Client in connection with its licensed use of the Licensed Software and in accordance with this Agreement (the “Data Storage Services”) – see Section 6.1.

3.3 Additional Services. If Client desires additional services or changes to the Services, the Parties may supplement or amend this Agreement or an existing SOW or add a new SOW, but any such supplement, amendment or additional SOW must be agreed to by both Parties in writing. The additional services and changes to Services described in such supplements, amendments or additional SOWs will be governed by this Agreement as “Services.” Additional or changed Services will require additional or increased fees and compensation as stated in the SOW to be paid by Client to DreamzCMMS for the additional or changed Services.

3.4 Cooperation. Client will promptly make available to DreamzCMMS such information, assistance and cooperation as DreamzCMMS may reasonably request in connection with the Services or the DreamzCMMS Solution.

Section 4 – Payments and Assumptions

4.1 Subscription Fee. Client will pay to DreamzCMMS its then-current Subscription Fee on an monthly / annual basis. However, if Client purchases the SaaS License through an Authorized Reseller, then Client will pay the Subscription Fee agreed to by Client and the Authorized Reseller. Client will pay the annual Subscription Fee for the first 12 months of the Term (as defined in Section 9.1). For each subsequent year during the Term, an annual Subscription Fee as quoted by DreamzCMMS or Authorized Reseller to Client will be paid by Client to DreamzCMMS or the Authorized Reseller (as applicable) at the beginning of each applicable year. The Subscription Fee is subject to reasonable increase upon at least 45 days advance written notice to Client. If the increase is not acceptable, then Client may terminate this Agreement under Section 9.1.

4.2 Additional Services. Fees and charges for additional Services or changed Services, if any, are not included in Section 4.1 and are due and payable by Client when invoiced by DreamzCMMS or as otherwise agreed in writing by the Parties in the applicable SOW.

4.3 Taxes. The fees and other amounts payable by Client do not include any taxes that may be assessed or imposed upon any Licensed Software, Services, this Agreement or any of the payments, transactions, or licenses of this Agreement, including, without limitation, any sales, use, excise, value added, personal property, export, import and withholding taxes, and excluding only U.S. federal and state taxes based upon DreamzCMMS or Authorized Reseller’s net income. Client shall directly pay any such taxes assessed against it, and Client shall promptly reimburse or pay DreamzCMMS or Authorized Reseller for any such taxes payable, paid, or collectable by DreamzCMMS or Authorized Reseller. If any taxes are withheld from any payments to DreamzCMMS or Authorized Reseller under this Agreement, Client must pay such taxes and ensure that DreamzCMMS or Authorized Reseller (as applicable) receives the full amount of all payments as stated in this Agreement after payment and satisfaction of such taxes.

Section 5 – Maintenance and Support of Licensed Software

5.1 Maintenance of Licensed Software. DreamzCMMS is responsible for maintaining the Licensed Software running on DreamzCMMS Servers. Maintenance of Licensed Software consists of implementing fixes, patches, and updates to the Licensed Software (“Fixes”) and work-around solutions for the Licensed Software running on DreamzCMMS Servers to address programming errors in the Licensed Software. All decisions concerning Fixes and work-around solutions or the correction of programming errors, and the timing and manner thereof, will be made by DreamzCMMS. DreamzCMMS will determine if, when and how programming errors should be corrected and Fixes and work-around solutions created and implemented.

5.2 Licensed Software Updates. “Licensed Software Updates” (or simply “Updates”) means future updates to and new versions and releases of the Licensed Software that are implemented on DreamzCMMS Servers for purposes of the SaaS License during the Term. Licensed Software Updates may include “Fixes” (as defined above) and “New Releases” (i.e., new versions and releases of the Licensed Software). Licensed Software Updates will also include any other modifications, enhancements and additions of or to the Licensed Software that DreamzCMMS makes available under the SaaS License to Client as part of the Licensed Software.

5.3 Telephone and Email Support. Client will be entitled to telephone and email support from DreamzCMMS telephone and email support personnel concerning problems and issues relating to Licensed Software and remote access to it as contemplated by this Agreement. Telephone and email support does not include training. Telephone and email support is subject to the reasonable availability of DreamzCMMS support personnel during DreamzCMMS’s standard support hours. Telephone and email support is subject to DreamzCMMS then current telephone and email support policies, limitations and procedures. Support entitles Client to a maximum of five hours of telephone and email support per month (EXCEPT THAT DURING THE FIRST MONTH OF THIS AGREEMENT, THERE WILL BE NO CAP ON A REASONABLE NUMBER OF THESE HOURS). Unused time in a given month will not be carried forward or credited to any subsequent month. Telephone and email support beyond this limit is governed by Sections 3.3 and 4.2 as additional Services and is not covered by the Subscription Fee.

5.4 Other Services. Other services, including, without limitation, consultation, implementation, custom content development, and training, are not included in the support and maintenance services and will require a new SOW and payment of additional fees plus expenses.

5.5 Exceptions and Procedures. DreamzCMMS obligations under this Section 5 do not apply to any problem attributable to Client’s Computers or to their connectivity to the Internet, or to Client’s failure to meet its responsibilities or requirements under this Agreement (including any SOW) or to follow any Documentation provided by DreamzCMMS.

5.6 Most Current Version of Licensed Software. DreamzCMMS is only obligated to maintain and support DreamzCMMS the most current version of Licensed Software implemented by DreamzCMMS on DreamzCMMS Servers for the SaaS License. DreamzCMMS will have no obligations under this Section 5 with respect to out-dated Licensed Software.

5.7 Subscription Fee. Payment of the Subscription Fee to DreamzCMMS covers maintenance and support under this Section 5, but not Section 5.4 or excess hours under Section 5.3.

5.8 Cooperation. Client will make available to DreamzCMMS such assistance and cooperation as DreamzCMMS reasonably requests in connection with maintenance and support under this Section 5.

Section 6 – Client Data and Confidentiality

6.1 Client Data. “Client Data” means the data of Client that are transmitted by Client or its Authorized User to DreamzCMMS’s Servers as part of the licensed use of Licensed Software. Transmitting of Client Data must be in accordance with DreamzCMMS’s then-current reasonable procedures, requirements and guidelines. Such Client Data will be kept confidential by DreamzCMMS (and its contractors, if any) and will not be transmitted to any unauthorized third party except as needed for this Agreement or in connection with an acquisition or merger of DreamzCMMS. Client warrants that Client Data and the transmitting and storage of such data will not infringe, misappropriate or violate the rights or intellectual property of any third party or any law or regulation. Client is responsible for the accuracy, integrity, completeness and content of Client Data.

6.2 Protection of Client’s Other Confidential Information. DreamzCMMS understands and acknowledges that it may have access to financial or business information of Client which Client maintains in confidence and which is not generally known to others in the profession or industry of either Party or to the general public and which is not known to DreamzCMMS prior to disclosure by Client to DreamzCMMS. DreamzCMMS agrees to hold all such confidential information of Client in confidence and not to disclose any portion of it to any third party other than DreamzCMMS contractors, subcontractors, successors and assigns on a “need to know” basis who are under similar obligations of confidentiality. This Section 6 is subject to Section 7.5 and does not apply to Feedback or any intellectual property in Feedback licensed to DreamzCMMS.

Section 7 – Intellectual Property

7.1 Ownership. The Licensed Software, Documentation, and Methodology and the copyrights, trade secrets, patent rights and other intellectual property in and to the Licensed Software, Documentation, Services, and Methodology are owned by DreamzCMMS (and/or DreamzCMMS’s licensor(s)), and nothing herein assigns or conveys any ownership or exclusivity thereof to Client (see also Section 7.5 below). The rights of Client to the Licensed Software, Documentation, and Methodology are limited to the licenses and rights expressly granted to Client under this Agreement.

7.2 Protections. Client will not allow any person other than its Authorized Users to access or use any Licensed Software. Client will not disclose or transfer any of the Documentation, or Methodology or information learned about or from the Licensed Software or its screen displays to any other person or entity other than Client’s Authorized Users. Client will ensure that its employees and Consultants, if any, comply with the obligations of this Agreement relating to the protection or confidentiality of Licensed Software, Documentation, or Methodology.

7.3 Exceptions to Confidentiality. Client has no obligation of confidentiality under this Agreement with respect to any information in the Licensed Software, Documentation, or Methodology, or any other information disclosed by DreamzCMMS, that is publicly known or known to Client prior to the first disclosure thereof to Client by DreamzCMMS or any of DreamzCMMS personnel, contractors or subcontractors. If any information in the Licensed Software, Documentation, or Methodology subsequently becomes publicly known through no fault of Client or any of its employees, consultants or contractors or is lawfully obtained by Client on a non-confidential basis from a third party who did not directly or indirectly receive the same from DreamzCMMS, then such information (but not other information) will at that time cease to be subject to any obligation of confidentiality or restricted use under this Agreement. However, this does not excuse any infringement of, or grant any rights or license to Client under, any copyrights, patent rights or other intellectual property of DreamzCMMS (or its licensor(s), if any).

7.4 Consultants. If any consultant or other contractor of Client needs to know or use any Licensed Software, Documentation, or Methodology in connection with services for Client, then such consultant or other contractor is referred to herein as a “Consultant” and Client may allow such Consultant to access and use Licensed Software, Documentation or Methodology, but only as necessary to perform the services for Client, provided that the Consultant is not a competitor of DreamzCMMS and first agrees in writing: (a) not to access or use the Licensed Software, Documentation or Methodology for any purpose other than services for Client, (b) to abide by confidentiality obligations as least as protective of DreamzCMMS and the Licensed Software, Documentation and Methodology as the confidentiality obligations in this Agreement, and (c) to abide by Section 7.5 of this Agreement.

7.5 Feedback. “Feedback” means any modifications, improvements, updates, suggestions, ideas, and enhancements of, for or to any Licensed Software, Documentation, Methodology or Services that are disclosed by Client or any of its Authorized Users or Consultants to DreamzCMMS. If and to the extent that Client or any of its Consultants (or any of its or their personnel) develops or creates any Feedback, or discloses or provides any Feedback to DreamzCMMS, then DreamzCMMS will have the right to use, disclose, distribute, copy, modify, and commercialize such Feedback and the intellectual property in and to the Feedback. Client and Consultants agree to license, and hereby license, to DreamzCMMS the Feedback and all copyrights, patent rights, trade secrets, and other intellectual property in and to such Feedback. This license is non-exclusive, irrevocable and worldwide and includes the right to grant sublicenses to others. Client and Consultants make no guarantee or warranty that any Feedback is free of error or defect or that it is suitable for use by DreamzCMMS or for any of the purposes or requirements of DreamzCMMS.

Section 8 – Security

8.1 Passwords, Access and User Accounts. User IDs (e.g., logins), passwords and access to the Licensed Software and Client Data residing on DreamzCMMS Servers will be administered and governed by DreamzCMMS’s then-current reasonable guidelines and procedures. Client is responsible for any and all activities that occur under its accounts(s) (including user accounts) and for the confidentiality of all User IDs and passwords of Authorized Users and for the confidentiality of any other security-related information disclosed to Client or any Authorized Users. Client must safeguard such User IDs, passwords, and security-related information. Client must notify DreamzCMMS of any known unauthorized use of Client’s user accounts and any other breach of security relevant to this Agreement or DreamzCMMS or the Solution. Each Authorized User will have a user account assigned to him or her. A user account may be assigned to and used by only one individual user – i.e., no sharing of user accounts.

8.2 Security. Client is responsible for maintaining adequate technical and procedural access controls and system security requirements and devices to ensure that there is no unauthorized or improper access to or use of Licensed Software or DreamzCMMS Servers or violation of data privacy or confidentiality from, by or through any equipment, computers, networks, communication links or devices, offices, facilities, employees, agents, representatives, contractors, volunteers, clients, customers, affiliates or Authorized Users of Client. DreamzCMMS is not responsible or liable for any unauthorized or improper access to or use of Licensed Software or any Client Data where such access or use originates outside of DreamzCMMS Servers or from, by or through any equipment, computers, networks, communication links or devices, offices, facilities, employees, agents, representatives, contractors, clients, customers, affiliates or Authorized Users of Client.

8.3 Personal Information. Client and its Authorized Users must not disclose to DreamzCMMS or transmit to or store on any DreamzCMMS Servers any personally identifiable information (PII), protected health information (PHI), payment card information (PCI) or any other personal information. Client and its Authorized Users must not violate any law, regulation or government order or the rights of any person. Client will indemnify DreamzCMMS and its officers, managers, employees, contractors and representatives against, and hold them harmless from, any such violation and any claims of such violation, and any judgments, settlements, damages, awards, expenses, costs, losses, and attorneys’ fees.

8.4 Client Data Only. Except for the transmission and storage of Client Data (as described in Sections 3.2 and 6.1), Client and its Authorized Users may not transmit, upload or store any data, computer programs, or other subject matter to or on DreamzCMMS Servers.

8.5 Suspension for Security Breach. In the event that DreamzCMMS believes that Client’s (including any of its Authorized Users’) access to or use of any Licensed Software, Services or DreamzCMMS Servers or any of Client’s Computers presents a security breach or risk to Client Data or to the data or property of any other client or to the DreamzCMMS Servers, then DreamzCMMS may suspend such access and use until the security breach or risk has been eliminated to the reasonable satisfaction of DreamzCMMS. Such suspension will not be a breach of this Agreement and DreamzCMMS will have no liability for such suspension. Client will fully cooperate with DreamzCMMS in connection with any such security breach or risk or any such suspension.

Section 9 – Term and Termination

9.1 Term. The “Term” of this Agreement will begin on the date of this Agreement for an initial term of one year. After the first year of the Term, the Term and this Agreement will continue on a year-to-year basis until one Party gives notice of termination or non-renewal to the other Party at least 30 days prior to the beginning of the next renewal year.

9.2 Termination for Breach. If Client breaches this Agreement or any SOW or Exhibit and fails to cure said breach within ten days after receiving written notice of said breach from DreamzCMMS, then DreamzCMMS will be excused from any further obligation or liability under this Agreement or any SOW or Exhibit and DreamzCMMS may terminate or suspend any license or right granted by DreamzCMMS under this Agreement or the SOW or the Exhibit, by giving notice to Client. This Section 9.2 will not limit the relief, remedies and damages to which DreamzCMMS may be entitled.

9.3 Effect of Termination. Upon termination of this Agreement under Section 9.2 or any other termination or expiration of this Agreement, the Services and Licenses will terminate and Client will have no further License or rights under this Agreement or with respect to any Licensed Software, Documentation, or Methodology and will cease all use of the Licensed Software, Documentation, and Methodology, and will confirm that it has done so in writing to DreamzCMMS. All obligations of confidentiality and other protections of the Licensed Software, Documentation, or Methodology or DreamzCMMS’s intellectual property under this Agreement will survive any termination or expiration of the Licenses or this Agreement and will continue in effect (but all access to and use of the Licensed Software, Documentation, and Methodology by or for Client or its Consultants must cease). In addition, Sections 7, 9.3 and 10 will survive any termination of this Agreement, but nothing in those surviving Sections will supersede or affect the first sentence or the last sentence of this Section 9.3. Upon termination of the Licenses or this Agreement, any Licensed Software and Documentation in the possession or control of Client or any of its Consultants will be destroyed or permanently erased by Client, and Client and its Consultants will not retain any copy thereof and will confirm compliance therewith in writing to DreamzCMMS.

Section 10 – General Provisions

10.1 Disclaimers. NEITHER PARTY MAKES ANY WARRANTY, REPRESENTATION OR PROMISE NOT EXPRESSLY SET FORTH IN THIS AGREEMENT. DreamzCMMS DISCLAIMS AND EXCLUDES ANY AND ALL IMPLIED WARRANTIES, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. THE LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, AND METHODOLOGY ARE PROVIDED AND LICENSED ON AN “AS IS” BASIS. DreamzCMMS DOES NOT WARRANT THAT ANY LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, METHODOLOGY OR SERVICES WILL SATISFY CLIENT’S REQUIREMENTS OR THAT THEY ARE WITHOUT DEFECT OR ERROR OR THAT THE USE THEREOF WILL BE UNINTERRUPTED OR ERROR FREE. THE LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, METHODOLOGY, AND SERVICES ARE NOT INTENDED, LICENSED OR PROVIDED FOR ANY HAZARDOUS USE OR ANY APPLICATION REQUIRING FDA OR OTHER GOVERNMENT APPROVAL THAT HAS NOT BEEN OBTAINED BY CLIENT. HAZARDOUS USE MEANS USE IN ANY APPLICATION OR ENVIRONMENT IN WHICH ANY FAILURE OR MALFUNCTION OF, OR ERROR OR DEFECT IN, THE LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, METHODOLOGY, OR SERVICES COULD RESULT IN ANY CATASTROPHE OR LOSS OF LIFE OF OR PHYSICAL INJURY TO A NATURAL PERSON.

10.2 Responsibility for Decisions. CLIENT IS SOLELY RESPONSIBLE FOR DECISIONS MADE AND ACTIONS TAKEN BASED ON THE LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, METHODOLOGY, OR SERVICES. IT IS CLIENT’S RESPONSIBILITY TO VERIFY ALL ANALYSES, RESULTS AND DATA CREATED, COMPILED OR GENERATED WITH THE USE OF THE LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, METHODOLOGY OR SERVICES. ALL USE OF AND RELIANCE ON THE LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, METHODOLOGY OR SERVICES AND ANY INFORMATION, DATA OR RESULTS OBTAINED FROM ANY OF THEM ARE AT THE SOLE RISK OF CLIENT AND SUCH USE AND RELIANCE MUST BE BY QUALIFIED PROFESSIONALS WHO EXERCISE THEIR OWN INDEPENDENT PROFESSIONAL JUDGMENT.

10.3 Limitation of Liability. UNDER NO CIRCUMSTANCES WILL DreamzCMMS’S AGGREGATE LIABILITY ARISING FROM OR RELATING TO THIS AGREEMENT, ANY SOW, OR ANY LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, METHODOLOGY OR SERVICES (REGARDLESS OF THE FORM OF ACTION OR CLAIM E.G. CONTRACT, WARRANTY, TORT, AND/OR OTHERWISE) EXCEED A LIMIT EQUAL TO ONE YEAR OF THE SUBSCRIPTION FEE RECEIVED BY DreamzCMMS FROM CLIENT UNDER THIS AGREEMENT. UNDER NO CIRCUMSTANCES WILL DreamzCMMS BE LIABLE OR RESPONSIBLE FOR ANY SPECIAL, INCIDENTAL, CONSEQUENTIAL, INDIRECT, COVER, PUNITIVE OR EXEMPLARY DAMAGES, OR FOR ANY LOSS OF PROFITS, BUSINESS OR REVENUE, LOSS OF USE OF ANY COMPUTER PROGRAMS, LOSS OF DATA, COSTS OF RE-CREATING LOST DATA, THE COST OF ANY SUBSTITUTE EQUIPMENT, DATA, SERVICES OR SOFTWARE, OR CLAIMS BY ANY PERSON OTHER THAN CLIENT, EVEN IF DreamzCMMS HAS BEEN ADVISED OF THE POSSIBILITY OF ANY OF THE FOREGOING. IN NO EVENT WILL ANY OF DreamzCMMS OFFICERS, PERSONNEL, OWNERS, LICENSORS, CONTRACTORS, SUBCONTRACTORS, OR ADVISORS HAVE ANY LIABILITY RELATING TO OR ARISING FROM THIS AGREEMENT OR ANY OF THE ANY LICENSED SOFTWARE, DOCUMENTATION, KNOW-HOW, METHODOLOGY OR SERVICES. This Agreement, including its disclaimers and limitations of liability, represents a mutually agreed upon allocation of risk and the consideration given has been set to reflect such allocation.

10.4 Injunctive Relief. The Parties acknowledge and agree that any breach by a Party (the “offending Party”) of any of the covenants or provisions contained in this Agreement will give rise to irreparable injury to the other Party (the “offended Party”) inadequately compensable in damages and monetary remedies alone. Accordingly, the offended Party may seek and obtain preliminary and permanent injunctive relief against the breach or threatened breach of said covenants or provisions. Such relief will be in addition to any other remedies that may be available to the offended Party.

10.5 Notices. Any notice or consent from DreamzCMMS to Client may be sent or delivered by email, by first class, priority or express mail, by registered or certified mail, by commercial courier (e.g., Federal Express or U.P.S.), or by personal delivery. Client will keep DreamzCMMS informed of Client’s then-current email and physical addresses.

10.6 Export Act. Client hereby warrants and certifies that any Licensed Software, Documentation, Know-How and Methodology provided by DreamzCMMS to Client will not be made available or exported by Client or its personnel to any country in contravention of any law or regulation of the United States or any of its agencies, including the Export Administration Act of 1979 and regulations relating thereto.

10.7 Construction. This Agreement (which includes its SOWs and Exhibits) represents the wording selected by the Parties to define their agreement and no rule of strict construction will apply against or in favor of either Party. Whenever the context reasonably permits, the singular will include the plural, the plural will include the singular, and the whole will include any part thereof.

10.8 Headings. Section and paragraph headings used herein are for convenience only and will not be used to broaden or limit this Agreement.

10.9 Assignment. Because this Agreement is personal to Client, Client will have neither the right nor the power to assign or transfer this Agreement by assignment, merger or otherwise to any third party without the written consent of DreamzCMMS. DreamzCMMS may assign or transfer this Agreement and its rights under this Agreement (and delegate any remaining obligations and duties under this Agreement) to an affiliate or to a third party who acquires substantially all of the business or intellectual property of DreamzCMMS applicable to the Licensed Software. Any assignee or transferee of this Agreement must assume the duties and obligations of the assigning or transferring Party under this Agreement.

10.10 Successors. This Agreement will be binding upon and inure to the benefit of the Parties and their respective permitted successors and assigns.

10.11 Force Majeure. Notwithstanding anything to the contrary, neither Party will be deemed in breach of this Agreement or otherwise liable for any delay or failure to perform an obligation or duty where such delay or failure is caused by any act of nature, fire, flood, accident, riot, war, crime, terrorism, government intervention or regulation, any obligation to comply with any law, regulation or ordinance, any disruption or interference in communications, equipment or software, the Internet, any disruption or delay in supplies, communications, power, or other utilities, any labor dispute or shortage, or circumstances beyond the control of that Party or for the misconduct of an unaffiliated person. It is also understood that downtime of DreamzCMMS Servers and Licensed Software for maintenance, re-location, Upgrades, and other purposes will be necessary from time-to-time and that unintended interruptions and downtime may also occur and are not a breach of this Agreement.

10.12 Governing Law. This Agreement and the rights and obligations of the Parties hereunder will be governed by and interpreted, construed and enforced in accordance with the laws of the State of Utah, without regard to conflict of law principles. The Parties consent to the jurisdiction of the state and federal courts located in Salt Lake City or County, Utah and agree that such courts and their respective courts of appeal will be the exclusive venue for the resolution of any dispute relating to this Agreement or any of the Licensed Software, Services, Know-How or Methodology. Each Party waives any objection which it may have now or hereafter to the laying of venue in such courts, and irrevocably submits to the exclusive jurisdiction and venue of such courts

10.13 DreamzCMMS Personnel. The personnel of DreamzCMMS used to perform Services and obligations under this Agreement may be employees or subcontractors of DreamzCMMS. DreamzCMMS remains responsible for the performance of its obligations under this Agreement (including the SOW(s)).

10.14 Relationship. Neither Party is the partner, joint venturer, agent or representative of the other Party. Each Party is an independent contractor. There is no employment relationship between the Parties. Neither Party has the authority to make any representations or warranties or incur any obligations or liabilities on behalf of the other Party. Neither Party will make any representation to a third party inconsistent with this Section.

10.15 Waiver. Any waiver of, or promise not to enforce, any right under this Agreement will not be enforceable unless evidenced by a writing signed by the Party making said waiver or promise.

10.16 U.S Government Agency. If Client is a U.S. Government agency, Client acknowledges that the Licensed Software licensed under this Agreement is a commercial item that has been developed at private expense and not under a Government contract or at Government expense. The Government’s rights relating to the Licensed Software are limited to those rights and provisions applicable to Client as set forth in this Agreement and are binding on Government users in accordance with Federal Acquisition Regulation 48 C.F.R. Section 12.212 for non-defense agencies and/or Defense FAR Supplement 48 C.F.R. Section 227.7202-1 for defense agencies, as applicable. U.S. Government rights to use, modify, reproduce, release, perform, display or disclose Licensed Software are subject to the limited rights restrictions of DFARS 252.227-7015(b)(2) and/or restrictions of DFARS 227.7202-1(a) and DFARS 227.7202-3(a), as applicable for U.S. Department of Defense (“DOD”) procurements and the limited rights of restrictions of FAR 52.227-14 and/or restricted rights provisions of FAR 52.227-14 and FAR 52.227-19, as applicable, and applicable agency FAR Supplements, for non-DOD Federal procurements.

10.17 Entire Agreement. This Agreement (which includes its SOWs and Exhibits): (i) represents the entire agreement between the Parties concerning the subject matter of this Agreement, (ii) supersedes all prior agreements, understandings, representations and warranties relating to the subject matter of this Agreement, whether written or oral, and (iii) may only be amended, canceled or rescinded by a writing signed by duly authorized representatives of both Parties. Any terms or conditions of any purchase order or other document submitted by Client in connection with this Agreement or any Services that are in addition to, different from or inconsistent with the terms and conditions of this Agreement are for administrative purposes only and are not binding on DreamzCMMS and are of no effect.

How to Contact Us

If you have any questions, comments, complaints or suggestions in relation to your data protection, software protection, technology protection, this Statement, or any other concerns about the way in which we process information about you, please contact us:

Head Office

AQ7, 6th Floor, Ambient Building, Salt Lake City, Kolkata, India

Email: marketing@dreamzcmms.com

Tel: +91 033-4004-0627

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